Websites have longed tracked visitors using cookies and similar techniques. The data stored in the warehouse is uploaded from the operational systems such as marketing, sales, etc. You are commenting using your Google account. This is another background technology task designed to help students understand the basic concepts of loyalty card systems. Although the case study tends to discuss “bricks and mortar” supermarkets, it is reasonable to believe that online components could be included, and that some supermarkets in ASI may have or want to develop online shopping sites. ITGS teachers and students are welcome to join the Facebook group:

I have included the book here because there are many examples that could be useful for the ITGS case study – Asociacion de Supermercados Independientes: Challenges faced – Analysing Big Data page 8. Visit an Art Gallery! This case study is the basis for the Paper 3 examinations for both May and November This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store. Case Study – Data visualisation. Integrating data from one or more disparate sources creates a central repository of data, a data warehouse DW.

7 Examples of Big Data – ITGS Case Study 2015

It explains key processes including data segmentation, the use of historical data, and predictive analytics, and is an essential read for this case study. Application to specific scenarios Strand 3: Web POS example – multi touch.

How supermarkets get your data – and what they do with it is excellent background reading which does exactly what the headline says – and gives some good, specific examples of big data use.

It is a main task of exploratory data mining, and a common technique for statistical data analysis, used in many fields, including machine learning, pattern recognition, image analysis, information retrieval, and bioinformatics. It also discusses the thorny area of data sharing and data aggregation.


ITGS Terms for Case Study 2015

The scenario is fictitious and describes how independent family-owned supermarkets in Mexico have created an association in order to:. The supermarket in question is Tesco, who are installing cameras not for security reasons, but to recognise returning customers and present them with targeted adverts. Walmart reportedly adds 1 million records each hour to its database, which tops 2.

itgs case study 2015 definitions

For example a cost accounting system may combine data from payroll, sales and purchasing. In this case facial biometric data is being used in the same way as a traditional loyalty card number – meaning even customers without a Tesco Clubcard can be tracked. Introduction Strand 1 1. It is important to keep good notes so that information can be reviewed before the exam and the related sources can be provided.

Shoppers Who Can’t Have Secrets discusses the world of behavioural tracking – a key technique used in the collection of Big Data by supermarkets and other retailers. Cqse worth a watch, deefinitions it covers a lot of the key terminology in the case study document.

Application to specific scenarios.

Stuvy helps check students’ understanding of key vocabulary and concepts, identify unknown words, and to link the case study to some of their prior learning. Term 2 Gr12 Lesson Plans: It gives excellent examples of how specific pieces of information can be gathered, clustered, and analysed.

I think the 2 mark definition questions will be quite predictable – define ‘big data’ and another one of the terms on page Definition — What does Data Analytics mean? We also cover decision theory, statistical classification, maximum likelihood and Bayesian estimation, nonparametric methods, unsupervised learning and clustering. However, reading between the lines it is clear how vast quantities of data can be utilised for effective decision making.


Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain.

ITGS CASE STUDY – Other Subjects – IB Survival

Such techniques include facial recognition cameras and even the use of WiFi signals to detect the location of customers within the stidy so that movement patterns can be gathered. The disparate systems containing the original data are frequently managed and operated by different employees.

This task is designed to help students understand the hardware, software, and network technology that is commonly used in supermarkets and might therefore be used by the independent supermarkets in the case study. A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves. The case study was released at the beginning of June By continuing to use this website, you agree to their use.

itgs case study 2015 definitions

Case Study is now available. Email required Address never made public. This case study is for May and November only. Cluster analysis or clustering is the task of grouping a set of objects in such a way that objects in the same group called a cluster are more similar in some sense or another to each other than to those in other groups clusters.

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